High-Fiber Diets
Posted: November 23rd, 2009 | Author: admin | Filed under: "progress" | No Comments »Going to the Lucy Kellaway well once again. This time she writes about the vast quantities of written communication and information available today—actually, not only available, but all but forced on us—and how all this “stuff” [her word] threatens to make managers resort to ever stupider ways to get people’s attention. She queries a friend employed in communications for a big company:
She has noticed that her staff are responding to the information overload not by digesting too much of it, but by stopping to digest anything at all. She tells me that, in her company, the written word has lost almost all its power. No one reads e-mails any more – with the exception of those from the boss. Messages from anyone else are either deleted unread or given a cursory glance and then ignored. Messages on Twitter have slightly more impact, but 140 characters seem to be too many for some, and the sheer number of these messages means many of them miss their mark.